Why Do We Struggle With Emotional Eating?

Emotional eating can be described as routinely turning to food as a coping mechanism; eating to escape, numb, change or amplify feelings.

Research shows that 75% of eating is emotionally driven. We often eat not because we are hungry, but because we are bored, stressed or feeling anxious.

Did you know that there is a biological connection between stress and emotional eating? The body produces cortisol when it is stressed, alarmed, or upset, and cortisol makes us crave salty, sweet, and fatty foods! Before we became a civilized society no longer needing to hunt for food, our bodies told us when we needed food to be able to fight, or flight but now we are bombarded with advertisements for all kinds of feel-good foods, such as chocolate, sugary drinks and these same seemingly happy people in these advertisements encourage us to eat or drink these things to also feel happy, and we end up doing so to self-soothe.

Is any of this familiar to you?

Standing in your kitchen crunching through an entire bag of potato chips (crisps, if you're from England.)

Eating a huge bowl of ice-cream becuase you are sad.

Sabotaging yourself by ordering a pizza instead of eating the nutritious meal you intended to eat.

Making a coffee wit the intention of having just two cookies with it, and polishing off the whole package.

Sudden urgent cravings for something.

Craving a particular food and nothing else will work.

Using food to make you